Brand Identity

   

Taken from the initial "H" of Hino Motors, the symbolmark shown below represents the fusion of the company's dynamism and expansivity as it advances into the future. Visually, the Hino symbolmark is a stylistic depiction of a sunrise on the horizon.

Arcs connected to the left and right of the central line represent Hino's desire for a sense of logistic unity, connecting the mainline with the terminals. A powerful force generating horizontal expansion along the 'transportation route' of this central line symbolizes Hino's commitment to progress.

The mutually attracting curved sides of the symbolmark symbolize the balance between Hino's advanced technologies and the environment. Finally, the double-headed arrow shape of the Hino symbolmark embodies the concept of the company's longstanding credo as a truck and bus manufacturer for "safe passage to and from".